ATTENTION!MEDIA

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Buy one bigboard and have the whole town talk about it.

“The first worldwide ad that demonstrably cleans air.”

An original blend of classical media using high-tech Nano Energies that advertise energy solely from renewable resources. We have demonstrated this competitive advantage with the help of a unique Czech patent [nano coating "active wall"].

In January 2011 we located one bigboard in a place where the air is highly polluted due to extreme traffic [5. května in Prague]. There was extensive coverage of the project in the media [mainly serious press, which was our objective]. The initial investment of approx. CZK 80 000 helped generate “talk value”, which subsequently led to the acquisition of a PR space valued at around CZK 2 million.

Within a few weeks Nano Energies moved up in ratings to the top 10 independent distributors.

Ukažte, jak nesmyslné jsou některé poplatky

An ideal example of integrated cooperation with a media agency: The campaign for mBank’s current accounts [free of fees] with the simple statement: “no need to pay for basics”.

The time-proven media mix [TV, outdoor and internet] was accompanied by a guerrilla event in front of branch offices of competitor banks.

Immediately after the campaign was launched, the number of visitors to the mBank web page more than doubled.

mediar.cz
mesec.cz

Převlékněte sochy do košil na míru.

5 group sculptures in the centre of Prague.

3 fashion designers.

No permit.

Our goal: to enliven public areas and attract the interest of the general public to an unknown brand. Our rule: do no damage.

We dressed statues that people used to pass without noticing, elegantly, with made-to-measure shirts. We recorded the dressing of the statues and published it on www.prevleknise.cz.
This guerrilla campaign not only made use of a new medium – statues as ad models – but also got free PR to the value of 1.5 million CZK.

The project was the result of cooperatioin between designers from VAVI, Attention!Media, FunkFu.net design studio and Pleon Impact PR agency.

Flema

Pošlete dvě Subaru na Ještěd – cestou a necestou.

In November 2011 we held a unique race for the Subaru brand at Ještěd: a rally, with driver Vojtěch Štajfa on 5.2 km of road and Dakar specialist Aleš Loprais driving 2.8 km on the ski slopes and forest roads. Both drivers drove an identical model – the Subaru Forester 2.0X series with 150 hp output (110 kW) and 198 torque at 4200 rpm.

Within a single week the video was viewed by more than 10.000 people, approximately 5.000 of them bet on the winner of the race (more than 50 % were right) and almost 500 drivers showed interest in test-driving a Subaru Forester in exchange for their personal data. The event was a success – within a week more than 90 % of Subaru Forester’s stock were sold.

http://www.subaru.cz/jested/

Navrhněte si vlastní design bot značky PUMA.

Puma Creative factory

Instead of localization of the international microsite we prepared a local Facebook application “Design your own shoe”. During the contest [6 weeks], 376.781 users took part, creating 615.009 shoe designs.

Each user spent approximately 12 minutes using the application, i.e. a total of approx. 150.000 hours, 6.250 days, 17 years… All of the uniquely designed shoes, if placed one after another, would make a line that would reach from Prague to Brno.

The online campaign was organically linked with an offline event – a celebrity party in Meet Factory. Visitors could design their own shoes directly at the event and Puma manufactured them within 5 weeks.

Pošlete kamarádům motýla.

Hewlett-Packard: Butterflies
The most successful Facebook application of 2010 in the Czech Republic.

Within 6 weeks, 524.870 Facebook users sent each other the incredible number of 23.764.910 butterflies. Besides that, 54 % of them were between the age18 and 35, i.e. the predefined target group for HP design notebooks sales.

Contestants earned points for butterflies sent and received, created butterfly collections and won prizes. The top 3 collectors received the main prize, an HP designed notebook, Mini Vivienne Tam Edition.

The success of the project was supported by the fact that the same concept was used in identical form in four other European countries besides the Czech and Slovak Republics.

Oslavte den bez poplatků

On the 29th of February 2012, we celebrated a day without banking fees again with mBank – this time we chose to stir up mayhem in the very centre of Prague. By way of Facebook we gathered a flash mob, where each of the approx. 150 participants could choose a balloon with the name of their least favourite fee. Together we burst the bubble of senseless fees charged by other banks using red pins.

Uspořádejte kávovou svatbu.

Costa Coffee & Coffee Heaven are true Coffee lovers.

Integrating the popular network Coffee Heaven under the wings of the lesser-known Costa Coffee wasn’t simple at all. That is why we created an authentic story – a love story. This helped us introduce Costa Coffee’s global claim naturally: For coffee lovers.

Fans followed the story of the lovers on Facebook, photos from their meeting, dates and wedding adorned sales venues, the branding was switching during operation – customers had wedding cake with their coffee…

Oblékněte budovu opery do gala

The Czech brand ‘VAVI’ made-to-measure shirts are already worn by president Klaus and his wife, and the Olympics champion Lukas Bauer and the Czech philharmonic, so why shouldn’t the building of the State Opera wear one?

Autumn Strings is our favourite music festival in the city. We decided to be very present at a gala opening concert with American jazz star Dee Dee Bridgewater.

The style partner of the gala and festival is VAVI. A family business from Vimperk, making perfect made-to-measure shirts and regular ready-made clothes. Note the vehicle plates under the collar – that is the perfect accessory for a VAVI shirt.

Hrajte cestujícím celý den bez poplatků.

February 28th is known as the Day of protest against banking fees. On this day people who joined the protest did not make any bank transactions [in one day, banks throughout the Czech Republic collect around CZK 100 million in fees].

mBank supported the Day of protest against banking fees by having the best orchestra members playing for passengers of Prague’s metro all day long – this time without the traditional collecting of money in a hat.